LUX SENSE — BRANDING
Luxury is in each detail
Lux Sense is a worldwide company provider of FF&E (Furniture, fixtures and equipments) and OS&E (Operating supplies and equipments ) for the Leisure and Hospitality Industry. With services that range from Design Engineering (Interior Design Consultation), Production (FF&E Manufacturing & Procurement) and Management (project management), Lux Sense’s strong team of interior designers, architects and engineers offer a very diverse background and a focused project management capacity. From concept to sourcing, manufacturing to on site delivery and installation, they guarantee the Hospitality industry with innovative concepts and great guest experiences, as they believe the primary way hotels can differentiate themselves is with design and innovative FF&E. They approached VOLTA to create a clean, premium and highly distinguishable visual identity, that should mirror their business positioning and appeal to a luxury target market. Our creative path was to design an all-type lowercase logo with a clean and iconic typography, that conveys safety and competence but also sophistication, transparency and quality. The brand signature “Hotels & Palaces Concept Design”, by contrast, appears in uppercase typography creating an S shaped “stamp” that reflects the brand’s modern and organic essence. This “stamp” can be used as a decorative detail throughout all the design applications. The result is a visual identity that understands the visual requirements of the target market, with a contemporary look & feel, premium applications and finishings. that take from the famous luxury fashion designer Hubert de Givenchy idea that “Luxury is in each detail”.