ROMÂNICO BORDADOS — BRANDING & PACKAGING
Designing a 900 year-old brand
Românico Bordados (embroidery) wants to recover the famous Vale do Sousa (an area in Northern Portugal) embroidery and turn these fantastic linen and cotton goods into luxury items. Noticing that the motifs of these embroidery have been the same since the XII century (they are inspired in the motifs found in Romanesque style Route monuments of Northern Portugal), they asked VOLTA to create a brand that showed off this fantastic longevity, the exquisite embroidery of their products and a traditional, handmade look.
Our solution was to create a symbol based on the monument’s motifs, allied to a decorative but strong typography . We used kraft-like paper for the tags and product boxes, printing only in one color.
We also created the brand’s kids range, Românico Baby. With illustrations based on animals portrayed on the monuments of the Romanesque Route, this brand range has, on the other side, a focus on color and decoration. Each animal has its own geometric shape and color, with this palette allowing us to create very colourful packaging and product displays.