SANDEMAN AGED TAWNIES PRESS KIT — PACKAGING
The Experience of age
Sandeman’s recent release of their new aged tawnies bottles and labels embodies their desire to uplift the brand and have an image coherent with the quality of their wines. To promote this new Aged Tawnies Range, they asked VOLTA to design a special premium press kit, that would introduce the range, explain the new brand positioning, their story and where they want to be in the future.
Using the highly distinguishable Sandeman yellow, we created a pack that encloses a hidden brochure and a wax-sealed 20 year old aged Tawny Porto. With premium finishings like gold foiled and embossed stamps, leather interiors, gold printed black wrapping paper and a stunning bronze medal on the outside, the Sandeman’s intention to be seen as premium/luxury brand is totally achieved with this jewellery-like pack.