SANDEMAN MEETINGS — PACKAGING
Tasting is sharing
Drinking Porto wine is, first of all, an act of sharing. Sharing moments, memories and flavours that arouse all our senses. This is something that Sandeman always takes in consideration: the tasting of their fine wines should always be shared with other people and other flavours.
That is the fundamental reason of the “Sandeman meetings” projects. Food & wine pairing has been around for long, but Sandeman thinks it’s not only the flavours of food & wine that meet, it’s the meeting between people who enjoy these experiences that truly make them meaningful.
VOLTA designed the packaging for two different “Sandeman meetings” projects: Porto wine with Pastéis de Nata (Portuguese custard tarts) and Porto wine with Chocolate (Porto wine filled chocolates). In both of them, bold colours were used to both reflect the intensity of the “meeting” inside the pack and also the brand’s contemporary and fearless attitude towards Porto wine.