TRIWOOL — REBRANDING
Triwool is a company specialised in circular knitted manufacturing, focused on short-term fashion supply for leading retailers and brands worldwide. Their services span from raw material sourcing and production to product concept design: allied to the sourcing and production processes, the care and sensibility they apply to every design created is a major differentiating factor for the company. That’s why they define their placement as “where business and creativity get together”.
So when they asked VOLTA to redesign their identity, they called for a brand that would have a professional and timeless look & feel that could live alongside premium and/or mass market brands.
Our inspiration was the technical (with its beautiful geometry) drawings ever present in textile work: sewing patterns. Its overlapping lines, with different strokes, colours and captions, form the brand’s dynamic visual identity background.
The logo, made with a beautiful, serif-stencilled font, is always “sewn” with a different dashed line, characteristic of these patterns. Pastel light colours give the brand a serenity that exudes quality, craftsmanship and the commitment of each team member.
With this new identity, Triwool finally has an image in line with the quality of their services and that speaks the same “visual” language as their clients brands.