CR&F Brandy
Renewed heritage
In Portugal, CR&F (Carvalho, Ribeiro & Ferreira) is the reference when it comes to aguardentes (Brandy): the brand’s history dates back to 1895, when they started producing and trading wines and brandys, growing to be one of the biggest companies in the country. CR&F continues to be on the top of mind of every portuguese aguardente lover: its famous Aguardente Reserva is the result of a careful selection of the best old brandys, using the Armagnac process and ageing in oak barrels to produce a very clean, smooth, intensely aromatic and lasting flavoured brandy. Volta Studio was asked to uplift the label of their iconic CR&F Aguardente Reserva and to redesign the CR&F Bagaceira (bottle and label).
Categories
Packaging DesignLabel Design
For the Reserva, the change had to be subtle yet distinctive, respecting the product’s history and its iconic bottle and acknowledging its market leadership.
We focused on key typography changes, taking advantage of its potential to position a product, and used print finishings like foil stamping and gloss varnish to uplift its premium perception.
As for the Bagaceira, we chose a bold and stylish bottle for the product, and designed a very clean label, with classic and punchy typography on thickly textured paper.
These design changes and decisions helped a truly historic brand like CR&F uplift its premium perception while keeping its heritage.
