Sandeman Brandy Imperial & Capa Negra
The new face of Sandeman's Brandies
Sandeman Brandy Imperial and Brandy Capa Negra are the latest result of Volta Studio’s continued collaboration with Sandeman. They asked us for a clean and effective redesign that would lift the premium perception of these products.
Sandeman Brandies labels had an old fashioned look & feel that did not fit the new brand positioning. For instance, Capa Negra’s image, the Reserve Brandy, was not clearly the most premium of the two, with a very cluttered layout. And Imperial had a wrong content hierarchy, with Imperial in very small type. All these problems, color, layout, typographies and label shapes, were addressed and solved in the new proposals.