Salys is a Portuguese brand that produces a mixture of salicornia and aromatic herbs to season food as an alternative to sea salt. Salicornia is a halophyte plant that grows near the sea, in salt marshes, beaches or mangroves: it incorporates the salt inside, obtaining a natural and characteristic salty flavour. By mixing it with aromatic herbs such as peppermint, lemon thyme, rosemary, savory, basil or prince herb, Salys obtains a seasoning blend with a slightly salty taste that is a very healthy alternative to sea salt.
Fino Creative and Ricardo Soares
Volta was invited to design Salys’ visual identity, tagline and packaging: the brand wanted a clean but punchy look & feel, with a focus on typography and colour. We opted for a sharp stencil font for the brand logo, contrasting with a grotesk and monospaced font in the labels. We also blended the portuguese coat of arms with aromatic herbs leaves, creating a “coat of arms” that adds history and heritage to a contemporary portuguese brand.
With 4 different types of seasonings, we added punchy colours to go with the different herbs: red for meat, blue for fish, bright green for salads and orange for pastas.
Finally, the tagline reads “Saudavelmente salgadas“ (Healthily salted), clearly stating the brand’s promise.