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Oddsgate

We raise the Odds

Oddsgate is a tool designed to facilitate the construction of iGaming structures and platforms. We wanted the logo to truly represent odds: so we transformed it into one.

Categories

Branding
Web Design

Based on the two points of a betting odd that establish the relationship between risk and gain, it presents itself as a sure bet for its partners.

The visual identity was designed to have all the rigor and professionalism of a reliable service provider and all the fun and playfulness of online gaming, built around simple but dynamic system of bold circles, flexible typography and an eye-catching 3 colour palette.

To fully capture Oddsgate’s personality, we honed in on its tone of voice—its soul. The outcome is a friendly, adaptable, and straightforward style that combines wit and playfulness, with clever wordplay on betting, odds, and gaming. The communication is always light, yet direct, making the complex world of iGaming feel accessible.

From merchandising to stationery and website, the brand’s mood is always vibrant yet elegant. We used its main attributes in the most obvious way: colourful backgrounds, punchy type, fun copy, big logos and bold use of the color.

The final outcome is a punchy, straight forward brand that manages to be technological and professional while still conveying the company’s fun attitude.